A/B Testing for User Experience: Know What Works for Your Users
See which versions of your content and UX design on your website attracts your target audience and facilitates them to take the actions you want them to take. A/B testing for user experience is one the most hyped tool for studying user experience and their behavior but unfortunately is also under utilized.
Test your hypothesis about how your website visitors react to different content or versions of the website and drive more conversions with absolutely low risks.
Google Analytics, along with Google Optimize, helped us increase the conversion rate for the users landing on our page. It validates our assumption of testing the layout change and provides results based on user behaviour data points. I recommend Google Optimize to anyone who is looking for getting better insights for optimization, restructuring of the website and wanted to validate the changes through A/B tests.